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Moorcroft uses the proprietary glazes and distinctive slip-trailing methods pioneered by William Moorcroft at the end of the 19th century.This incredibly labor-intensive process produces colourful designs of intricacy, brilliance, and clarity Moorcroft Pottery was originally founded as a studio in 1897, within the James Macintyre & Co ceramic company.In 1962 the Moorcroft family bought out Liberty & Co’s share, but Moorcroft seldom prospered.Finally, in 1984 the family sold the bulk of their shares on the open market and after several shareholder changes in the mid-1980’s and early 1990’s, Moorcroft is now controlled by the Edwards family and has been since 1993. HIGH FIRED SANG DE BOEUF FLAMBE, RICH CRIMSON GLAZES, WITH GREEN SLASH HIGHLIGHTS , STUNNING GLAZE AFFECTS TO THE CHINESE INSPIRED JA...
In 1979 trading in The Potteries was very difficult and as Moorcroft was only a small company it suffered badly.
In 1986 It was rescued by Maureen & Hugh Edwards and Sally & Richard Dennis.
This did little for James Macintyre’s name and reputation, and in 1912 Macintyres closed the Moorcroft art ware department and the inevitable split occurred and over 100 years of Moorcroft Pottery History began.
On the death of William Moorcroft in 1945, his eldest son Walter, took over management and design.
However, on its own Moorcroft pottery soon made its mark on the world.
Original ceramic designs came from 24-year-old William Moorcroft who was allowed to personalise each piece of pottery with his own signature or initials.