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The philosophy realizes that the younger age group is somewhat nervous in using a dating service.For a multitude of reasons, there is the common thought that people of this age group should have no problem meeting people.Additionally, each group has different goals that they hope to get out of this service.The younger crowd is looking more for someone to spend time with, a short-term commitment type relationship.Compu Date must appear to be the "hip" new thing, it needs to give off the appearance as being a cool thing to try, not some last resort for singles.Conversely, for the older crowd, it really matters less that this appears to be a hip option, this option must give off the impression that it is effective in finding someone's match.Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, Compu Date will target each group distinctly.
Compu Date has segmented their market into two distinct segments. Demographic and assorted details include:20-35 year olds: Recognizing that the two groups are quite distinct, Compu Date will adopt a different strategy for reaching each.
The older crowd, facing the realities of companionship are looking for a more long-term relationship.
Compu Date has identified two distinct market segments.
These segments are identified by age, 20-35 year olds and 36-60 year olds.
Compu Date is competing against three styles of competitors.
The first style of online personal classified such as Yahoo! The second group is similar to the first however it is not Internet-based, it relies on newspaper ads as the medium form.