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His research points to interactions, affect and behavior as the indicators of relationship outcomes, rather than searchable traits that these online dating services use for matching.
A second reason is that online dating uses side-by-side comparisons.
Instead of focusing on how compatible we think one potential partner is to us, we perform joint evaluations, which make us prioritize traits that don't really matter to relationship success.
Or the fact that these sites offer too many choices.Research shows that having too many choices overwhelms us, and can cause us to make either poor decisions or no decision at all.Algorithmic matching services like e Harmony and Ok Cupid don't fare much better.Research shows no evidence of algorithm-based matching being effective.Studies show that they are unable to make successful selections.
This could be because, as humans, we have a tendency to not know what we really want.